How can I get faster approvals from clients?
Send work in batches with a clear approval deadline, use one place where the client can approve or comment, limit revision rounds in your agreement, and send polite reminders automatically before the deadline. Track what is waiting on the client. PalmGro Flow has content approvals and a client portal for this.
Why approvals get stuck
Clients are busy. Work arrives on WhatsApp, email and calls, mixed with everything else. Feedback comes in pieces from different people. Without a deadline, approval simply waits, and your calendar slips.
Practical fixes
- Batch it. Send a week's or a month's content together, not one post at a time.
- Give a deadline. "Please approve by Thursday 6 pm so we can schedule for Monday."
- One place to approve. A link or portal where the client sees all items and approves or comments on each one.
- One approver. Agree who on the client side gives final approval.
- Revision rules. For example, two rounds included; more rounds quoted. Write it in the agreement.
- Remind automatically. A reminder the day before the deadline, another on the day.
- Silence rule (optional). Some agencies agree that items not commented on within a set time are treated as approved. Agree this in writing first.
Track waiting time
Mark items as "Waiting on client" with the date sent. Each month, look at average approval time per client. Slow approvers can be discussed openly, with data.
How PalmGro Flow helps
PalmGro Flow has content approvals for agencies: you upload work, the client approves or comments through the client portal, and the dashboard shows everything waiting on clients and since when. Reminders can be sent on WhatsApp in one tap, and approved items move straight to scheduling.
Questions people ask
How many revision rounds should an agency allow?
Two rounds per deliverable is common. Write it in the agreement and charge for extra rounds.
What if the client approves on WhatsApp?
Record it in your system with a screenshot or note, so there is one place with the final status.
Should I keep posting if approval is late?
Only if your agreement allows it. Otherwise move the schedule and tell the client the new dates in writing.
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