How should a digital agency create pricing packages?
Create three packages with fixed monthly deliverables (posts, reels, campaigns, reports, meetings), price them from your real cost plus margin, list what is not included, add a one-time setup fee, keep ad spend separate and keep a rate card for extras. PalmGro Flow saves plans and offers and uses them in proposals.
Why packages beat custom quotes
Custom quotes take hours, vary by salesperson and invite negotiation on every line. Packages are quick to sell, easy to deliver and make your team more efficient because the work repeats.
Three-tier structure
- Starter: the essentials for small budgets.
- Growth: the package you want most clients on. Most popular.
- Premium: more volume, more strategy, faster turnaround.
Most clients pick the middle option when three are shown.
What to define in each package
- Number of posts, reels, stories per month.
- Platforms covered.
- Ad campaigns managed and ad spend limit.
- Reporting frequency.
- Meetings per month.
- Revision rounds.
- Turnaround time.
Pricing each package
Estimate hours per month for each package, multiply by cost per hour, add margin. Then check against market prices. See how to price services.
Extras and exclusions
List what is not included (ad spend, shoots, influencer fees, website changes) and keep a rate card for common extras.
Offers and discounts
Use limited offers carefully: a free setup this month, or a discount for yearly prepayment. Avoid permanent discounts that train clients to wait.
How PalmGro Flow helps
PalmGro Flow lets you save plans with deliverables and prices, offers with conditions and standard terms. Proposals pull from these, so every salesperson quotes the same way, and the chosen plan sets the client's retainer billing.
Questions people ask
Should I show agency prices publicly?
Showing starting prices builds trust and filters leads. Many agencies show "from ₹X per month".
Should ad spend be included in the package price?
No. Keep ad spend separate and paid directly by the client to the platform.
How often should packages change?
Review once or twice a year based on profit per client and what clients actually use.
PalmGro Flow brings your team, clients, tasks, attendance and money into one place, on phone and computer. Try it free, no card needed.Set it up for your team in minutes.